Both sites match foundation by measured colour. The difference is the camera: Skintone scans live and compares your skin with a sheet of white paper held against your jaw, in the same light. Or skip the camera and type a foundation you already wear.
No foundation that matches you yet? Scan your skin with your camera →
| Foundation-Shade-Finder.com | Skintone | |
|---|---|---|
| Match from a foundation you wear | Yes | Yes |
| Camera reading | One uploaded photo | Live camera, with a sheet of white paper held against your jaw |
| Something white in the picture to compare against | No. Its FAQ says depth is an estimate for this reason | Yes, the paper. It corrects much of the light’s colour and the photo’s brightness; the result is still an estimate |
| How colours are compared | CIELAB, CIEDE2000 | CIELAB, CIEDE2000 |
| Shades | 6,752 shades from 106 brands sold at Sephora and Ulta | 3,008 shades from 69 brands with current data, plus 2018 data for 32 more. Includes Indian brands such as Faces Canada, Colorbar and Swiss Beauty. |
| Your image | Uploaded, then deleted after the result, the site says | Stays in your browser; only the measured colour is sent |
| Price | Free | Free |
Foundation-Shade-Finder.com details are from its website, November 2026. Skintone is not affiliated with it.
A phone sets brightness and colour to make a nice picture, not a measurement. A brighter photo makes skin read lighter, and a warm bulb makes it read warmer. With nothing white in the frame to compare against, there is no way to tell how much of that came from the camera. Foundation-Shade-Finder.com says as much in its own FAQ: its undertone reading holds up, but depth is an estimate.
Skintone asks you to hold a plain sheet of white paper flat against your jaw, in the same light as your face. Comparing your skin with the paper corrects much of the light’s colour and of how bright the picture came out. Paper isn’t a perfect reference and it is still a camera, so treat the result as a starting point and look at the shade either side before you buy.
Either site works. Both look up your shade in other brands from the one you wear, without a camera.
Skintone includes Faces Canada, Colorbar, Swiss Beauty and Coloressence. Foundation-Shade-Finder.com covers brands sold at Sephora and Ulta.
Foundation-Shade-Finder.com reads an uploaded photo. Skintone's scan needs a live camera and a sheet of white paper.
Also comparing other tools? Skintone vs Findation →
Skintone matches foundation the same way, by measured colour, from a foundation you already wear or from a camera scan. Its scan compares your skin with a sheet of white paper held against your jaw, which corrects much of the colour and brightness of your light. It also includes Indian brands such as Faces Canada and Colorbar.
Its colour maths (CIELAB and CIEDE2000) is the standard approach, and Skintone uses it too. The limit is the single photo: with nothing white in the picture to compare against, the depth it reads depends on how bright your phone made the photo, which the site notes in its own FAQ. Matching from a foundation you already wear avoids the camera on either site.
No. The camera image is read in your browser. Only the measured colour is sent to find your matches.
Yes. Finding your shade is free, with no sign-up.
Free. Type a foundation you wear, or scan with your camera and a sheet of paper.