Pricing

Pricing that pays for itself.

Free to install. Paid plans start at $49/mo, roughly the cost of a single prevented return. You pay by how many shoppers you match, so the price scales with the value. No contract, cancel anytime, 17% off annual.

Free
$0
Try it on your store, live.
  • Up to 250 shopper matches / mo
  • Shade finder on one product
  • Full cross-brand matching
  • Skintone branding
Get early access
Starter
$49/mo
For growing stores.
  • Up to 2,500 matches / mo
  • Every product & your full catalog
  • Email support
  • Skintone branding
Get early access
Most popular
Growth
$199/mo
Where most brands start.
  • Up to 25,000 matches / mo
  • Competitor-shade dashboard
  • Remove Skintone branding
  • Custom styling
  • A/B testing
  • Priority support
Get early access
Scale
$399/mo
High volume & multi-store.
  • Unlimited matches, multi-store
  • Full API access
  • Onboarding help
  • Uptime SLA
Get early access
The math

What one fewer return is worth.

Enter your numbers. The result updates live, no email, no call.

$
Industry average for online foundation is 25–40%.
Wrong shade is the #1 reason foundation comes back. You set the assumption.
Estimated savings
$1,908/mo
You currently lose about $9,540/mo to returns (300 orders at ~$32 each).
Net $1,709/mo after the $199 Growth plan — 9.6× its cost.
Indicative only. Cost per return assumes ~40% of order value lost on opened product plus two-way shipping and support. Skintone can’t prevent every return; the slider is your own assumption for the shade-related share.
Questions

Before you install.

How accurate is it really?

Every shade is measured in CIELAB and matched with CIEDE2000, the standard the paint and printing industries use. A difference under 1 is below what the eye can see. Try the live demo and judge for yourself.

Do you have my brand's shades?

We cover 100+ brands today and add your own catalog at onboarding, so shoppers get their match in your exact line, not an approximation.

Is it hard to install?

No. It's a lightweight Shopify embed, no code, live in minutes. It won't slow your store.

Do returns actually drop?

Shade mismatch is the biggest single reason foundation comes back. We're gathering first-brand data now, that's why early partners get preferential pricing. The ROI tool lets you set your own assumption.

Can I cancel anytime?

Yes. It's billed monthly through Shopify, cancel whenever, no contract.

Who owns the shopper data?

You do. The competitor-shade dashboard is your first-party data on which brands your customers switch from.

Install free. Upgrade when it’s working.

Match your first shopper today.