Shade matching for beauty brands · Shopify
Match every shopper to their exact foundation shade.
Skintone matches a shopper’s shade from any of 100+ brands to yours, by measured colour, so they buy the right one the first time and don’t send it back.
Free to install · live on your store in minutes
Ten different foundations, butted edge to edge. You can’t see where one ends and the next begins, because to the eye they are the same colour. That is measured, not guessed.
On your product page
One tap. Their exact shade.
A “Find your shade” button sits on your product page. One tap opens the finder, they name what they wear (or scan their skin), and get their exact match in your line, ready to add to bag.
Try it yourself: match by name or scan your skin.
The problem
Foundation is the hardest thing to buy online.
A shopper can’t tell which shade is theirs in a brand they’ve never worn. So they abandon the cart, or they buy the wrong shade and return it, on your margin. Shade uncertainty is the single biggest reason complexion carts don’t convert.
Why brands add Skintone
Three problems, one widget.
The wrong shade never ships.
Measured matching means shoppers buy their actual colour the first time. A single prevented return can cover the whole month.
Convert the customer who wears someone else.
When a shopper who wears a bigger brand lands on your page, show them their exact shade in yours, on the spot.
See which brands you win from.
A first-party dashboard of the competitor shades your shoppers actually wear. Intel no quiz or ad platform can give you.
Why it’s accurate
A colour database, not a guess.
Skintone runs on a proprietary database of measured shades, matched by the same standard the paint and printing industries use to define a colour match, and calibrated for how each brand renders its swatches. When the difference is smaller than the eye can see, we call it a match, and never before.
vs the alternatives
Quizzes guess. AR shows a look. Skintone matches colour.
| Shade quiz | AR try-on | Skintone | |
|---|---|---|---|
| Matches by measured colour | No | No | Yes |
| Works from a shade they already wear | No | No | Yes |
| Live camera skin reading | No | Look only | Yes |
| Shows competitor-shade data | No | No | Yes |
| Lightweight, no-code install | Yes | Heavy | Yes |
| Typical price | $ | $$$ | $ |
Pricing
It pays for itself at one return a month.
Stop losing sales to the wrong shade.
Install free, and match your first shopper today, by name or by camera.