There are a few ways to help shoppers find their shade: quizzes, AR try-on, AI analysis, and measured-colour matching. Here’s how the main options compare, and where Skintone fits.
Guesses from a few undertone questions. No measured-colour backing, so accuracy is limited.
Quiz-first with a limited cross-brand database. Single flat plan; no live camera or competitor dashboard.
Selfie/AI-analysis led. Strong on analysis, but not built around a measured cross-brand match from a shade you already own.
Shows a look, not an exact colour match. Enterprise-priced and heavy to install.
Matches by CIEDE2000 across 100+ calibrated brands, adds a live white-paper camera reading and a competitor-shade dashboard. Free to install.
| Quiz | AR try-on | AI analysis | Skintone | |
|---|---|---|---|---|
| Matches by measured colour | No | No | Partial | Yes |
| From a shade they already wear | No | No | No | Yes |
| Live camera reading | No | Look only | Selfie | White-paper calibrated |
| Competitor-shade data | No | No | No | Yes |
| Free to install | Often | No | Varies | Yes |
It depends on your goal. Quizzes are cheapest but guess. AR try-on is visual but shows a look, not a colour. Match My Makeup and Arbelle are quiz/AI-led. Skintone is the measured-colour option: it matches a shopper's shade across 100+ calibrated brands, adds a live camera, and is free to install.
A shade finder tells a shopper their correct shade. Virtual try-on shows what a shade looks like on their face. Try-on is engaging but doesn't guarantee the colour is right, which is why it reduces returns less than measured matching.
Free to install on Shopify. Match your first shopper today.