Tell us the foundation you wear now, in any of 100+ brands. We’ll show you the closest IT Cosmetics shade in each line, matched by measured colour rather than by shade name.
Don’t wear foundation now? Start from your skin with the camera finder →
Of these, 7 are deep or very deep, and 9 are fair.
Depth is read from the colour of each shade’s swatch, so a shade near the edge of a band can land one band off.
Fair Ivory · Fair Porcelain · Fair Warm · Fair Beige · Fair · Light Neutral · Fair Light · Light Medium · Light Cool · Light Medium Warm · Light · Medium · Neutral Tan · Medium Tan · Neutral Medium · Medium Cool · Tan Warm · Tan Cool · Tan · Rich · Tan Rich · Rich Honey · Rich Cool · Neutral Rich · Deep · Deep Honey · Deep Bronze · Neutral Deep · Deep Mocha · Deep Cool
Fair Porcelain · Fair Ivory · Fair · Fair Beige · Fair Light · Fair Warm · Light · Light Medium · Light Neutral · Medium · Neutral Medium · Light Cool · Light Medium Warm · Medium Tan · Neutral Tan · Tan Warm · Medium Cool · Tan Cool · Tan · Rich Cool · Neutral Rich · Deep · Deep Honey · Neutral Deep · Deep Cool · Deep Bronze · Deep Mocha
Fair · Light · Medium · Medium Tan · Tan · Deep
Start from a foundation you already wear, in any brand, and type its shade into the finder above. We compare its measured colour with every IT Cosmetics shade we've measured and show the closest one in each IT Cosmetics line. Shade names and numbers don't carry over between brands, so matching by colour is more reliable than matching by name. If you don't wear a foundation now, the camera finder can start you off from your skin.
Yes. 7 of the 30 IT Cosmetics shades we've measured are deep or very deep, judged by the colour of each shade's swatch.
Yes. 9 of the 30 IT Cosmetics shades we've measured are fair, judged by the colour of each shade's swatch.
Of the IT Cosmetics lines we've measured, CC+ Cream Natural Matte Foundation with SPF 40 has the most, with 30 shades, followed by CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40 with 27.
Search your IT Cosmetics shade in the main shade finder. It shows the closest shade in every other brand we've measured, and where it costs less.
Name a shade you’ve worn before, or scan your skin, and see your match across 100+ brands.