Tell us the foundation you wear now, in any of 100+ brands. We’ll show you the closest 100% Pure shade in each line, matched by measured colour rather than by shade name.
Don’t wear foundation now? Start from your skin with the camera finder →
Of these, 3 are deep or very deep, and 2 are fair. Of the shades 100% Pure labels by undertone, 9 are warm, 7 neutral and 5 cool.
Depth is read from the colour of each shade’s swatch, so a shade near the edge of a band can land one band off.
Warm 2.0 · Neutral 1.0 · Cool 1.0 · Warm 1.0 · Warm 3.0 · Warm 4.0 · Cool 2.0 · Neutral 2.0 · Warm 5.0 · Olive 3.0 · Neutral 3.0 · Cool 3.0 · Neutral 4.0 · Olive 4.0 · Warm 6.0 · Warm 7.0 · Cool 4.0 · Neutral 5.0 · Warm 8.0
Alpine Rose · Créme · White Peach · Peach Bisque · Sand · Golden Peach · Toffee · Mousse · Cocoa
Alpine Rose · Créme · White Peach · Sand · Peach Bisque · Golden Peach · Toffee · Mousse · Cocoa
Créme · White Peach · Sand · Peach Bisque · Golden Peach · Toffee · Mousse · Cocoa
Shade 1 · Shade 3 · Shade 2 · Shade 4 · Shade 5 · Shade 6 · Shade 7
Alpine Rose · Créme · White Peach · Sand · Peach Bisque · Golden Peach · Toffee
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Start from a foundation you already wear, in any brand, and type its shade into the finder above. We compare its measured colour with every 100% Pure shade we've measured and show the closest one in each 100% Pure line. Shade names and numbers don't carry over between brands, so matching by colour is more reliable than matching by name. If you don't wear a foundation now, the camera finder can start you off from your skin.
Yes. 3 of the 36 100% Pure shades we've measured are deep or very deep, judged by the colour of each shade's swatch.
Yes. 2 of the 36 100% Pure shades we've measured are fair, judged by the colour of each shade's swatch.
Of the 100% Pure lines we've measured, Fruit Pigmented® Full Coverage Water Foundation has the most, with 19 shades, followed by Fruit Pigmented® Healthy Foundation with 9.
Search your 100% Pure shade in the main shade finder. It shows the closest shade in every other brand we've measured, and where it costs less.
Name a shade you’ve worn before, or scan your skin, and see your match across 100+ brands.