Rare Beauty 370N (Liquid Touch): the closest match in every other brand
Liquid Touch built a following on its lightweight, skin-like finish. Here's every brand that measures as 370N's exact colour.
The short version
- These are the shades in other brands closest in measured colour to Rare Beauty 370N, ranked closest first, across every brand in our catalogue.
- Matched by measured colour, not by name, number, or a guess from a photo.
- Liquid Touch sits mid-range, so this list includes options both cheaper and pricier for a close colour.
Liquid Touch is one of the newer formulas to earn genuine repeat-buyer loyalty, and 370N sits in the medium-tan range where it does that especially well, a range that also shifts more with the seasons than people expect. If it’s your shade, here’s what else measures the same, at whatever price or finish you’re actually shopping for.
What 370N measures as
In our catalogue, Rare Beauty 370N in Liquid Touch Weightless Foundation measures medium in depth, with a neutral undertone (as Rare Beauty labels it). Depth is read from the colour of the shade’s swatch, so treat it as a guide rather than a guarantee.
The closest matches to Rare Beauty 370N
Ranked by how close the measured colour is. “Identical” and “near-identical” are as close as our measurements can tell apart; “very close” and “close” have a little more difference. A colour match doesn’t promise the same finish or coverage.
How to use this list
If you already wear Rare Beauty 370N and it works for you, the identical and near-identical rows above are the closest switches, whether you’re after a lower price, a different formula, or a shade that’s in stock. Check formula and finish separately (see what a dupe does and doesn’t guarantee), and swatch along your jaw before you commit.
If Rare Beauty 370N isn’t quite your shade to begin with, don’t start here. Scan your skin or name the shade you actually wear to get your own starting point.
This list updates as our catalogue does
New shades get added and existing ones get recalibrated over time, so the exact ranking here can shift slightly. The method behind it doesn’t: measured colour, not a name or a guess.
Questions about Rare Beauty 370N
Is 370N light, medium or deep?
It measures medium in our catalogue, with a neutral undertone (as Rare Beauty labels it).
What’s the closest match to Rare Beauty 370N in another brand?
YSL BD55 (All Hours Longwear Natural Matte Foundation), an identical match by measured colour.
Is there a cheaper match to Rare Beauty 370N?
Milani Warm Beige is identical by measured colour and costs $18 less.
Closest to Rare Beauty 370N, by measured colour, not by name.
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