IT Cosmetics Tan (CC+ Nude Glow): the closest match in every other brand
CC+ Nude Glow is a skincare-forward pick with real coverage. Here's every brand that measures as Tan's exact colour.
The short version
- These are the shades in other brands closest in measured colour to IT Cosmetics Tan, ranked closest first, across every brand in our catalogue.
- Matched by measured colour, not by name, number, or a guess from a photo.
- CC+ sits at a mid-to-premium price, with matches both above and below it on this list.
IT Cosmetics names shades in plain words instead of codes, which feels friendlier right up until you need to compare “Tan” to a different brand’s number. There’s no shortcut for that translation except an actual measurement, the same standard behind a real dupe versus a guess, which is exactly what’s below.
What Tan measures as
In our catalogue, IT Cosmetics Tan in CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40 measures medium in depth, with a warm undertone (estimated from its colour). Depth is read from the colour of the shade’s swatch, so treat it as a guide rather than a guarantee.
The closest matches to IT Cosmetics Tan
Ranked by how close the measured colour is. “Identical” and “near-identical” are as close as our measurements can tell apart; “very close” and “close” have a little more difference. A colour match doesn’t promise the same finish or coverage.
How to use this list
If you already wear IT Cosmetics Tan and it works for you, the identical and near-identical rows above are the closest switches, whether you’re after a lower price, a different formula, or a shade that’s in stock. Check formula and finish separately (see what a dupe does and doesn’t guarantee), and swatch along your jaw before you commit.
If IT Cosmetics Tan isn’t quite your shade to begin with, don’t start here. Scan your skin or name the shade you actually wear to get your own starting point.
This list updates as our catalogue does
New shades get added and existing ones get recalibrated over time, so the exact ranking here can shift slightly. The method behind it doesn’t: measured colour, not a name or a guess.
Questions about IT Cosmetics Tan
Is Tan light, medium or deep?
It measures medium in our catalogue, with a warm undertone (estimated from its colour).
What’s the closest match to IT Cosmetics Tan in another brand?
L'Oréal Paris 110 (Infallible Pro-Matte Liquid Longwear Foundation), a near-identical match by measured colour.
Is there a cheaper match to IT Cosmetics Tan?
L'Oréal Paris 110 is near-identical by measured colour and costs $30 less.
Closest to IT Cosmetics Tan, by measured colour, not by name.
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