Fenty Beauty 290 (Soft'lit): the closest match in every other brand
You know 290 works. Here's the closest shade in every other brand, ranked by measured colour.
The short version
- These are the shades in other brands closest in measured colour to Fenty Beauty 290 (Soft'lit), ranked closest first, across every brand in our catalogue.
- Matched by measured colour, not by name, number, or a guess from a photo.
- Some of the closest matches below cost less than Soft’lit, some don’t. The list is ranked by colour, not by price, so you can decide for yourself.
Soft’lit is the dewier, lighter-coverage sibling to Pro Filt’r, and 290 sits in the warmer-deep range of the line. If you already know it’s your shade, the question isn’t whether Rihanna’s brand nailed your colour (it did), it’s whether you want to pay Fenty prices for it every single time, and whether a real dupe even exists for this specific shade.
What 290 (Soft'lit) measures as
In our catalogue, Fenty Beauty 290 (Soft'lit) in Soft'lit Naturally Luminous Longwear Foundation measures light-medium in depth, with a neutral undertone (estimated from its colour). Depth is read from the colour of the shade’s swatch, so treat it as a guide rather than a guarantee.
The closest matches to Fenty Beauty 290 (Soft'lit)
Ranked by how close the measured colour is. “Identical” and “near-identical” are as close as our measurements can tell apart; “very close” and “close” have a little more difference. A colour match doesn’t promise the same finish or coverage.
How to use this list
If you already wear Fenty Beauty 290 (Soft'lit) and it works for you, the identical and near-identical rows above are the closest switches, whether you’re after a lower price, a different formula, or a shade that’s in stock. Check formula and finish separately (see what a dupe does and doesn’t guarantee), and swatch along your jaw before you commit.
If Fenty Beauty 290 (Soft'lit) isn’t quite your shade to begin with, don’t start here. Scan your skin or name the shade you actually wear to get your own starting point.
This list updates as our catalogue does
New shades get added and existing ones get recalibrated over time, so the exact ranking here can shift slightly. The method behind it doesn’t: measured colour, not a name or a guess.
Questions about Fenty Beauty 290 (Soft'lit)
Is 290 (Soft'lit) light, medium or deep?
It measures light-medium in our catalogue, with a neutral undertone (estimated from its colour).
What’s the closest match to Fenty Beauty 290 (Soft'lit) in another brand?
NARS Barcelona (Natural Matte Longwear Foundation), an identical match by measured colour.
Is there a cheaper match to Fenty Beauty 290 (Soft'lit)?
Clinique CN 70 Vanilla is identical by measured colour and costs $6 less.
Closest to Fenty Beauty 290 (Soft'lit), by measured colour, not by name.
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